Salvation or Mirage? The <em>New York Times</em> Paywall

This case looks at a question that news organizations continue to struggle with as the traditional business model crumbles: install a paywall or not? Case readers will be taken behind the scenes at the New York Times in 2009, when it was deciding whether to try again for a paywall and, if so, what kind.

Case number: CSJ-14-0054.0
Category: Journalism Cases
Topics: strategic management, business of media, digital media
Teaching resources: Epilogue, Teaching note

Link to Case Link to PDF